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In 1977, a young college graduate named Chris Madrid returned to his hometown of San Antonio to open his namesake restaurant (then Chris Madrid’s Tacos and Burgers) in the historic Beacon Hill neighborhood. He might not have known much about the restaurant business, but he was certain of this: he had a passion for making his brand of tacos and burgers, and he wanted to make each one as if he was making it for a friend – with love. Significantly, he also knew he had the strong support of his wife Carolyn who encouraged him to pursue his dream.
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